Sales Manager

Role Overview

The Sales Manager – Electronic Components will play a key role in expanding Telcona's market presence by maintaining and developing strong relationships with customers and suppliers across Europe, with a particular focus on the German-speaking market.

This position requires fluent German and English communication skills, a proactive approach to customer acquisition, and a solid understanding of electronic components and applications. The ideal candidate will enjoy working in a fast-paced, international environment, where sales, technology, and customer service come together.

Key Responsibilities

As part of your daily work, your main responsibilities include:

• Proactive customer acquisition – establish initial contact, identify new business opportunities, and develop long-term relationships with customers in the DACH region.
• Daily communication with existing and potential customers by phone and email in German and English.
• Promote and sell our portfolio of electronic components: frequency-control parts, batteries, relays, connectors, sensors, LEDs, and other electromechanical components.
• Understand customer needs, provide product information, and coordinate with the technical team to prepare suitable quotations and solutions.
• Negotiate pricing, lead times, and delivery terms in coordination with suppliers and the procurement team.
• Maintain CRM and ERP records, monitor sales progress, and ensure customer satisfaction throughout the sales cycle.
• Collaborate closely with technical, logistics, and management teams to ensure seamless customer support and order processing.
• Participate in supplier meetings, training sessions, and trade fairs to stay informed on new technologies and market trends.

Required Qualifications

• Bachelor's or Master's degree (preferably in Business, Electrical Engineering, or related fields).
• Minimum 3 years of experience in sales, business development, or key account management (preferably in electronic components or B2B technical sales).
• Fluent in German (C1 or native level) – daily communication with customers and suppliers.
• Proficiency in English (written and spoken); knowledge of other European languages is an advantage.
• Strong communication, negotiation, and presentation skills.
• Interest in technology and basic understanding of electronic components.

Desired Skills & Competencies

• Experience working with ERP and CRM systems.
• Customer-oriented mindset with enthusiasm for building strong relationships.
• Goal-driven and persistent, with the ability to handle multiple priorities.
• Excellent telephone communication and interpersonal skills.
• Team player, comfortable working in a cross-functional environment (sales, technical, logistics).
• Willingness to travel for customer visits, supplier audits, and international fairs.

We Are Offering

• Opportunity to work with leading global suppliers of electronic components.
• Involvement in international projects across telecom, automotive, medical, and industrial sectors.
• Competitive salary with performance-based bonuses and incentives.
• Continuous training and professional development, including international trade fair participation.
• Advanced medical package and additional employee benefits.
• Modern office environment and regular team events.

About Telcona

Telcona is a reliable partner and leading provider of comprehensive distribution services for a wide range of electronic components. We serve numerous industries, including telecommunications, automotive, and consumer electronics, ensuring a steady and efficient supply of critical components.

Innovation and customer satisfaction are at the core of our mission. Guided by precision, reliability, collaboration, and innovation, we continuously strive to exceed expectations and create long-term value for our partners and clients.